A DAILY SERVICE RITUAL

Energize your team every day

Service Energizers is a sustainment learning tool from The Academy by Forbes Travel Guide — delivering expert-designed, bite-sized service activities to your leaders every single day. No extra time carved out of the schedule. No preparation required. Just a daily habit that builds the culture your guests remember.

WATCH OVERVIEW ➝

WHAT IT IS

A smarter way to sustain excellence service

Service Energizers is a digital collection of training activities built for leaders to use during pre-shift meetings and daily briefings. Every morning, a new Energizer arrives in your inbox with a link to step-by-step instructions you can open on your mobile phone, tablet or desktop.

Each activity is grounded in Forbes Travel Guide's global standards, the same benchmarks used to evaluate the world's finest properties. Run the activity with your team, spark a conversation, and reinforce the lesson on the floor that same day.

The library is always growing. New exercises are introduced throughout the year, and Energizers evolve with a variety of learning elements, such as videos and handouts, so your team is always encountering something fresh.

▶ Daily Service Energizers

Frontline managers receive daily emails with a link to the day's activity. Login, follow the easy steps to complete an Energizer and track how many staff were energized. Activities can be repeated as often as you like.

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▶ Self-Audit Feature

The self-audit feature enables leaders to use Forbes Travel Guide standards to measure the impact of daily training, identify service gaps, and target reinforcement efforts, creating a continuous cycle of accountability, improvement, and elevated guest experiences.

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WHY IT WORKS

Consistency builds culture

Exceptional service is not the result of annual training sessions. It is built through daily habits, repeated conversations and leaders who show up to every shift confident, prepared and ready to teach. Service Energizers gives your team the language, the talking points and the real-world scenarios to make service excellence a daily practice rather than a periodic initiative.

Energizers rotate through three content pillars, so every aspect of the guest experience receives consistent attention:

FOUNDATIONS

The non-negotiable behaviors that define luxury service.

▶ EXAMPLES: Appropriate Verbiage, Guest Name Usage, Telephone Etiquette and Thoughtful Service.

DEPARTMENT

Role-specific skills for the teams closest to the guest.

▶ EXAMPLES: Rooms, Housekeeping, Food & Beverage and Spa.

LEADERSHIP

The competencies that make great leaders great.

▶ EXAMPLES: Communication, Empathy, Mentorship and Recognition.

WHO IT'S FOR

Three roles. One system.

Service Energizers are designed for the entire leadership structure of your property, from the administrator who manages the platform to the front-line supervisor who runs it with their team every morning.

DESIGNATED RESOURCE MANAGER (DRM)

The property's key contact and platform administrator.

✓ Onboards to the platform first, builds the implementation plan, invites leaders to enroll and manages user access.

✓ Receives a weekly Engagement Report by email every Monday and has full access to the Engagement Dashboard for on-demand performance visibility.

PARTICIPANT (LEADER)

Supervisors, managers and directors who lead front-line teams.

✓ Receives a daily Energizer by email each morning and leads the activity with their team during pre-shift meetings or daily briefings.

✓ The platform is designed to build the leader's confidence as the service expert, giving them the knowledge, talking points and preparation to lead with authority.

STAFF

Front-line team members who engage in Energizers as facilitated by their leader.

✓ No separate login or account is required. Staff participate through their supervisor's daily pre-shift — making adoption seamless and frictionless across every department.

WHAT OUR PARTNERS SAY

Heard from properties around the world

Service Energizers is trusted by luxury properties across every major brand and market. Here is what the leaders running it every day have to say.

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We have implemented a recognition program called the Acqua Dollar Program to acknowledge and reward our team members for their exceptional performance in executing Service Energizers. It allows team members to earn Acqua Dollars, which they can later redeem for a range of exciting rewards and incentives. We not only motivate our team members to consistently deliver outstanding service but also provide them with a tangible and personalized way to celebrate their achievements.

Gershwin Narraidoo

DIRECTOR OF LEARNING & DEVELOPMENT

ACQUALINA RESORT AND RESIDENCES ON THE BEACH

What truly makes Service Energizers stand out is the diverse ways in which our team can incorporate them into their daily routines. Even our Engineering department, who are typically less involved in guest interactions, have found ways to utilize the energizers during their daily coffee breaks. The team is excited each day to learn how they can support upholding a sense of luxury around the property.

Shannon Richards

OPERATIONAL TRAINING MANAGER

FAIRMONT PACIFIC RIM

We have a tool called the Candy-gram. We present the highest engaged participant with a chocolate bar with a customized wrapper bearing their name and reason for the thank you. After the face-to-face recognition, the associate places the wrapper in a raffle drum in HR for a chance to win a gift card at our monthly celebration.

Ian Jones

COMPLEX GENERAL MANAGER

THE DORIAN, AUTOGRAPH COLLECTION

Service Energizers are working extremely well — we love the format. We are reporting daily on progress and completion as well as weekly leader boards. I really feel it is worth the investment, and it is moving the needle.

Cara Stoffel

GENERAL MANAGER

SANTA MONICA PROPER

We are a very busy property, and our biggest challenge is communicating to the team on a daily and consistent basis. I often walk around departments and ask front-line staff what today's Energizer is and can they give me an example. It is a journey and requires daily attention.

David Macklin

GENERAL MANAGER

FOUR SEASONS HOTEL GUANGZHOU

We mention Forbes Travel Guide and Service Energizers in all of our meetings and lineups. Leaders also visit different departmental lineups and meetings to see Energizers in action.

Juancarlo Vazquez

DIRECTOR OF OPERATIONS

VANDERBILT HOTEL

GET STARTED

Ready to energize your property?

If you are interested in bringing Service Energizers to your property, reach out to our team, we will walk you through everything. If your property is already enrolled, use the button below to access your onboarding guide and get your team set up.

INTERESTED IN SERVICE ENERGIZERS?

Contact our team at support@forbestravelguide.com to learn more about bringing Service Energizers to your property.

ALREADY A CLIENT?

Click below to go directly to your onboarding guide and implementation resources. Everything you need to launch Service Energizers at your property is inside.

OPEN ONBOARDING GUIDE ➝

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